San Diego, CA, once was known as the “Tuna Capital
of the World” (Ellis, 2008). Following the first tuna
cannery startup (1911), the city became a world
leader in commerce associated with tuna fisheries.
By the 1960s, San Diego’s third-largest economic
enterprise would be tuna, superseded only by the
U.S. Navy and aerospace, employing over 40,000
San Diegans. After years of overfishing and the tuna
embargo, this commerce has all but disappeared
from Southern California.
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